MIRA uses cookies and local storage technology to deliver secure authentication, remember preferences, and improve service performance.
- Essential First: We prioritize essential security cookies required for authentication and account safety.
- Consent Control: Non-essential analytics and marketing cookies require your explicit consent before activation.
- No Data Sales: We do not sell cookie data to third-party ad networks or data brokers.
This policy explains how Motorsync Ltd ("we", "us", or "MIRA") uses cookies, local web storage, and similar technologies on the MIRA website and MIRA Business portal.
Motorsync Ltd ("we", "us", or "MIRA") is committed to transparency regarding digital tracking technologies under the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
1. What Are Cookies & Web Storage?
Cookies are small text files stored on your browser or mobile device when accessing online services. On web applications, standard HTTP cookies and browser LocalStorage enable essential features such as authentication tokens, user preferences, and security monitoring.
2. Cookie Categories
We group cookies into three distinct classifications:
- Strictly Necessary Cookies: Essential for account login, session security, and core platform operations.
- Performance & Analytics: Help us measure visitor engagement, page response speeds, and system health in anonymized form.
- Marketing & Partner Integrations: Active only when requesting quotes or partner services (such as vehicle financing or warranty quotes).
3. Essential System Cookies
Status: Always Active (Strictly Necessary for Platform Access)
| Identifier / Scope | Purpose | Expiration |
|---|---|---|
| Session Authentication Token | Maintaining secure user login state across sessions | Session / 30 days |
| Geolocation Check-in Token | Detecting dealership showroom presence for check-in | Ephemeral (90 days) |
| Security & Anti-CSRF Guard | Preventing cross-site request forgery attacks | Session |
| Cookie Preferences Consent | Storing your privacy consent selections | 12 months |
4. Performance & Analytics Cookies
Status: Subject to User Opt-In / Consent
Anonymized analytics data helps us diagnose layout performance, fix crashes, and optimize vehicle search flows:
| Service | Data Processed | Retention |
|---|---|---|
| Product Analytics | Aggregated page navigation, search filter frequency, and button clicks | 12 months |
| System Telemetry & Crash Monitoring | Diagnostic stack traces and error event rates | 90 days |
5. Marketing & Integration Cookies
Status: Triggered Only Upon Direct Partner Action
When you click to request quotes from partner credit brokers or service providers displayed on the application screen, partner referral tracking tokens may be stored temporarily to fulfil your enquiry.
6. Managing Preferences
You maintain full control over non-essential tracking technologies:
- In-App Settings: Navigate to Settings > Privacy Preferences to toggle analytics opt-in.
- Browser Settings: You can block or delete cookies through your browser settings menu.
7. Contact Us
Motorsync Ltd Privacy Team
Email: info@motorsync.co.uk
Address: 5 Maltby Court, Leeds, LS15 9BA, United Kingdom