MIRA
Official Terms & PoliciesEffective date:

Mira Partner Agreement

In short

This agreement is between Motorsync Ltd and your business. It sets out the terms for dealers, finance brokers and product sellers in one place.

  • Sections 1 to 13 apply to every business on Mira.
  • Your schedule adds the terms for your kind of business: Schedule 1 for dealers, Schedule 2 for finance brokers and Schedule 3 for product sellers.
  • If your schedule and the general terms say different things, your schedule applies.

Your owner accepts this agreement for the whole business when the account is opened, and again in Mira Business whenever we update it.

1. Words we use

Motorsync, we, usMotorsync Ltd, the company that runs Mira.
You, PartnerThe dealership, finance brokerage or product seller that has a Mira Business account, acting through its owner and staff.
Mira BusinessThe website your business uses to manage its cars or products, customers, leads, messages and figures.
The Mira appThe app and website customers use to find cars and products, keep their cars in My garage and talk to businesses.
CustomerA member of the public who uses Mira.
Introduced customerA customer who first contacted you through Mira, as described in your schedule.
Mira CreditsPrepaid credits used to pay for features that are charged each time they are used.
ScheduleThe part of this agreement for your kind of business: dealers, finance brokers or product sellers.

2. What Mira Business gives you

We give you a non-exclusive, non-transferable right to use Mira Business for your business while this agreement is in force. Depending on your schedule, that includes:

  • listing your cars or products so customers can find them in the Mira app;
  • receiving enquiries, questions and leads, and talking to customers in Mira;
  • managing your team, their roles and what each person can see;
  • reports on how your listings and your business are doing;
  • Mira, the assistant that answers questions about your business and can suggest replies to customers.

We keep improving Mira Business and may change, add or remove features. If a change takes away something your business relies on, we will tell you beforehand where we reasonably can.

3. What you promise

You promise that:

  • your business is properly set up and holds every licence, registration, permission and insurance it needs;
  • everything you put on Mira, including prices, descriptions, photos and stock, is accurate, kept up to date and lawful;
  • you will honour the prices and offers you show on Mira;
  • you will treat customers fairly and follow UK consumer law, including the Consumer Rights Act 2015 and the Digital Markets, Competition and Consumers Act 2024;
  • you will not use Mira to send customers anything misleading, offensive or unlawful.

We may hide a listing, or pause your account, if we reasonably believe something on it breaks the law or this agreement. We will tell you why and give you the chance to put it right, unless the law or the risk to customers means we cannot.

4. Customer data

When a customer contacts you through Mira, you and Motorsync each decide separately how to use their details, and each of you is responsible for doing so lawfully under UK data protection law. For customer data you keep in Mira Business, you decide how it is used and we look after it for you under our Data Processing Addendum, which forms part of this agreement.

You may only contact customers about the enquiry or question they sent, unless they have separately agreed to hear from you. Customers who came to you through Mira are contacted through Mira, as your schedule explains.

5. Fees and Mira Credits

  • There is no subscription or monthly fee for Mira Business.
  • Features that are charged each time they are used, such as Mira and identity and handover checks, are paid for with Mira Credits. You buy credits in advance on the Mira Credits page, at the price shown before you pay, plus VAT where it applies.
  • Unused credits are covered by our Refund & Cancellation Policy.
  • Any other fee for your kind of business is set out in your schedule.

6. How Mira shows listings

Mira decides the order in which cars and products appear to customers. Nobody can pay for a better position. The main things we take into account are:

  • how well a listing matches what the customer searched for, or the car in their My garage;
  • whether a product fits the customer's car, based on the information you give us;
  • whether the customer's car needs it soon, for example before an MOT or service;
  • ratings and reviews, price changes, and distance when the customer searches near them;
  • what customers have chosen before from similar lists.

We do not promise any particular position or number of customers. We may also show listings from other retailers alongside yours, and may earn commission on them.

7. Reviews and followers

Customers can follow dealers and product sellers and rate and review them. Only customers who have dealt with you can leave a review, and you can reply publicly. You must not write, buy or ask for fake reviews, offer anything in return for a review, or hide genuine ones. Mira may send your followers news about your new listings, price drops and offers, but only followers who have agreed to marketing, and not more than once a day.

8. Your account and your team

  • Your owner is responsible for who on your team has access and what they can do. You are responsible for everything done through your account.
  • Keep sign-in details, and any key you use to connect your own systems to Mira, secret. Tell us straight away if you think someone else has them.
  • Replies that Mira suggests or sends for you are sent in your name. You can switch automatic replies off at any time and remain responsible for what is said to customers.

9. Confidentiality

Each of us will keep the other's non-public business information, and customer records, confidential during this agreement and for 3 years after it ends.

10. Liability

Our total liability to you under this agreement in any 12 months is limited to the amount you paid us in the 12 months before the claim, including Mira Credits and any fee in your schedule. Neither of us is liable for indirect or consequential loss, or for loss of profit or business. Nothing in this agreement limits liability for death or personal injury caused by negligence, for fraud, or for anything else the law does not allow to be limited.

You will compensate us for claims by customers or regulators that arise because you broke the law or this agreement.

11. Ending the agreement

Either of us can end this agreement by giving 30 days' notice in writing. Either of us can end it straight away if the other seriously breaks it, becomes insolvent or acts unlawfully. Fees already owed remain payable, and sections 4, 9 and 10 continue after the agreement ends.

12. Changes to this agreement

We may update this agreement. When we do, Mira Business shows your owner what has changed for your kind of business and asks them to accept the new version before your team carries on. If you do not accept, you can end the agreement under section 11.

13. Law and contact

This agreement is governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Motorsync Ltd, Partner Relations

Email: info@motorsync.co.uk

Address: 5 Maltby Court, Leeds, LS15 9BA, United Kingdom

Schedule 1: Dealers

1.1 Your business

  • If you offer or arrange finance, you hold the FCA authorisation for it. You hold valid motor trade insurance.
  • You keep your cars' prices, details, mileage and availability up to date, and describe their history accurately.

1.2 Sales, E-Garage and handovers

You are responsible for checking who the customer is, keeping E-Garage records accurate and delivering cars in line with the Consumer Rights Act 2015. Mira's identity and handover checks support your own checks but do not replace them.

1.3 Finders Fee

  • You pay a Finders Fee of £59 plus VAT for each car you sell to an introduced customer.
  • An introduced customer is one who, before the sale, contacted you through Mira in any way: an enquiry, a finance application (whether you or a finance broker handles it), a valuation, a test drive or callback request, Mira, or a partner or broker channel connected to Mira.
  • The fee applies, with no time limit, to each car you sell to that customer that is recorded in Mira by (a) completing the delivery in Mira, for a cash or finance sale, or (b) creating an E-Garage record for a car the customer enquired about or applied for finance on through Mira.
  • Cars you add to E-Garage that the customer did not enquire about or apply for finance on through Mira, and your own customers whose records you create in Mira yourself, do not attract the fee.
  • Finders Fees are invoiced on the first day of each month for the month before, and each invoice is payable within 14 days. If an invoice is still unpaid 7 days after it is due, your account is paused until it is paid: you can still sign in, pay invoices and buy Mira Credits, and enquiries keep arriving and wait for you.
  • Finders Fees are not refundable. A fee charged in error is corrected.

1.4 Customer contact

For introduced customers you see the customer's name and you talk to them through Mira. Details needed for a step of the sale, such as a delivery address, are shown on that step.

1.5 Finance and valuation partners

Finance brokers, lenders and valuation services you connect through Mira are third parties. You remain responsible for your own checks and for the decisions you make.

1.6 Mira Partner Dealer badge

You may show the Mira Partner Dealer badge at your showroom and in your marketing, following our brand guidelines.

Schedule 2: Finance brokers

2.1 FCA authorisation

  • You hold, and keep, FCA authorisation with the credit broking permission, and you follow the FCA rules that apply to you, including the Consumer Credit sourcebook (CONC), the Principles for Businesses and the Consumer Duty.
  • You tell us straight away if your FCA authorisation is changed, restricted, suspended or cancelled.

2.2 Finance applications

You use applicants' details only to deal with their finance application, keep them secure, and follow the Data Processing Addendum for anything you keep in Mira Business.

2.3 Rates and information for customers

Every rate, representative APR, soft-search notice and pre-contract document you send through Mira is clear, fair and not misleading.

2.4 Connecting to Mira

  • Applications reach you over secure connections, using keys we issue only to you.
  • We aim to keep Mira available at all times but do not promise a set level of availability unless one is agreed in writing. We give notice of planned maintenance where we can.

2.5 Fees and records

  • Handover checks on a sale where you are the finance broker are paid from your Mira Credits.
  • Any separately agreed connection fee is set out in a written order form.
  • You record each sale in Mira, by completing the delivery or creating the E-Garage record, and keep the car and its dealer on the application accurate.

2.6 Regulatory claims

You will compensate us for claims by customers, and for action by the FCA, that arise from mis-selling, inaccurate rate information or breaking FCA rules.

Schedule 3: Product sellers

This schedule applies to businesses that sell car parts and accessories on Mira.

3.1 Your products

  • You only list products you have the right to sell, that are safe, and that meet UK law, including product safety, tyre labelling, child car seat approval and road-legal lighting rules where they apply.
  • Prices, stock, condition, photos and descriptions are accurate and kept up to date. A product that is no longer available is marked out of stock or removed.
  • If you say a product fits certain cars, that information is accurate. Mira tells customers a product fits their car based on what you tell us.
  • Mira checks some rules when you save a product, but those checks do not replace your own responsibility for what you sell.

3.2 Selling to customers

Customers buy from you on your own website, and you are the seller. You are responsible for the sale, delivery, returns and refunds, and for customers' rights under consumer law, including the right to cancel most online orders within 14 days. If we later offer buying on Mira, separate terms will apply and you will be asked to accept them first.

3.3 Customer questions

Customers can ask you about a product in Mira. You see their name and question, and you answer through Mira. Each question also appears as a lead for your team.

3.4 Reported products

Customers can report a product they believe is unsafe, misleading or wrongly listed. A product reported by several different customers is hidden until we have looked at it, and we tell you when that happens.

3.5 Connecting your own systems

You can add and update products from your own systems with a key from Mira Business. You keep the key secret and are responsible for everything sent with it.

3.6 Fees

Signing up and listing products is free, and there is no Finders Fee on products. You pay for features that are charged each time they are used, such as Mira, with Mira Credits under section 5.

Related Regulatory & Policy Documents